Wednesday, 22 April 2026

“Salute" Showcase 2026

The doors apparently opened fifteen minutes early - Something I was very grateful for

As I hadn't been able to attend "Europe’s largest wargaming convention" for the past few years, I figured that it was about time to once again travel up to the London ExCel, and once again savour the delights of the South London Warlords' annual show. Indeed, I was so determined to make the event that I actually arrived there with plenty of time to spare (and queue), so spent the first half an hour there rifling through their "legendary and exclusive Goodie Bag" whilst I waited for the venue's doors to open.

Ordinarily, I tackle shows as huge as this one by simply turning right at the door and making my way along the vendors situated up against the building's wall. However, such was the excitement of my travelling companion that I was immediately dragged to the "Archon Studio" stand right near the centre of the hall, and unwittingly exposed to their overwhelming stock of "Starcraft" and "Trench Crusade" miniatures.

Two of the chaps at the "Star Lion Forge" stall

Now having watched numerous "YouTube" videos on both rule systems and their ranges I had a little idea of what to expect whilst perusing the absolutely crammed shelves. Yet I still felt somewhat helplessly compelled to pick up the Polish company's "Starcraft" Two Player Starter Set Founders Edition and take it to the till, even though it was a whopping twenty quid more than I had previously been told it sold for. In fact, perhaps the biggest disappointment of the show was that all of the different boxed sets and expansions for this game that I could see them selling were more than the full-price advertised on their webstore - e.g. I also almost picked up the Protoss Starter Set, which is currently on pre-order for £79 with a Recommended Retail Price (RRP) of £99. At the show "Archon Studio" were charging £100 per box.

The large "Konflikt '47" table at the "Warlord Games" stall

Admittedly, I was ultimately able to walk away from Salute with a big box of miniatures in my hand, as well as not pay international postage and packaging. But frankly this added expense put a bit of a dampener on things for me, and gave me a bit of a mind-funk for the rest of the show - especially as Swedish-based "Free League Publishing" also appeared to be doing a similar sort of thing by disappointingly charging a fiver more for their Alien Role-Playing Game Starter Set than if I ordered it online.

Some of the "Dropzone" franchise goodies on show by "TTCombat"

Happily, despite this quibble there was plenty to see and enjoy at Salute 53, with a number of new manufacturers (at least to me) cropping up all over the place. Furthermore, when I could make my way through the sometimes almost suffocating crowd and physically step up to the front of a stall it was clear just how excited many of these small businesses were to actually be at the event - such as "Star Lion Forge" who enthusiastically showed me all their miniatures for "Aether Punk 28" and "Hypespace".

A few of the goodies on display by "Mammoth Factory" and "Anvil Industry"

Of course, the show's stalwarts were also out in force, with "Warlord Games" showing off some of their fantastic models for "Konflikt '47". Their display table featuring all manner of mechs and zombies was a real treat for the eyes, and certainly seemed to be generating quite a buzz. Likewise, "TTCombat" brought back a lot of memories of when "Dropzone Commander" was first launched at the London ExCel several years ago. This game's universe appears to have been greatly expanded, and I was particularly intrigued by a 28mm incarnation of it sitting upon a tiny tabletop.

Just some of the models on sale by "Tabletop 3D Printing Services"

Similarly as tempting were the number of companies I ordinarily associate with producing STL (Standard Triangle Language) files on "My Mini Factory" actually selling physical products. I own a fair few figures sculpted by both "Mammoth Factory" and "Anvil Industry" (or rather "Anvil Digital Forge"), so was rather surprised to see both manufacturers present with lots to models boxed up ready for customers to just pick up and walk away with.

Some of the figures on show by "Warp Miniatures" and "Crow Industries"

Ultimately though, I simply didn't spend as much as I was anticipating (and had saved up for). Yes, I did succumb to "Archon Studio" and their rather hefty "StarCraft: Two Player Starter Set Founders Edition". But such a large (and frankly heavy) purchase right at the very start of the show meant I had little cash for much else, and so nibbled away at stalls such as "Diehard Miniatures" and "Sarissa Precision" until I decided in the early afternoon that enough was enough...

16 comments:

  1. Sounds like overall you had a good time Simon.

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    1. Thanks Dave. It was certainly one of the busiest, if not the busiest show I can recall ever attending. I never managed to get near the likes of Crooked Dice sadly, or really give Warlord Games a good look - just too many people jostling around me for my liking. Definitely will be going next year if I can - although I hope not to buy a huge, heavy box of figures straight at the start. LOL!!

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  2. Sounds like you had a blast, Simon. Shame we missed each other.

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    1. Cheers Ray. It was a great event, and indeed, it was a pity we just missed one another as you were leaving. Fingers crossed for next year.

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  3. Glad it wasn't a bust of a day altogether. I think the cost of this hobby is getting out of hand in general. :/ I for one have had to be extremely conservative of late with my purchases. Thanks for sharing Simon.

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    1. Thanks Dai. I think the going rate for starter sets seems to be increasingly high imho. Although I recently bought the Perry Miniatures ACW starter set and thought that was fantastic value for money. I certainly don't intend to buy any more minis until Warfare which is in the Winter.

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  4. Oh!!! Thanks for photos! I will be there in 2027!!

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    1. You're very welcome, Michal. I look forward to seeing you there in 2027.

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  5. I am sorry that all just looks like hell to me now. How can traders charge over their own RRP? I think it’s because attending Salute is so expensive for them, they are trying to claw back some of the costs. The people at the entrance just look like penned cattle going to the slaughter. Last time I attended was 2007 when they had the Nazi SS re-enacters selling Hitler speeches and mugs. Kids dressed as BDM and Hitler Youth. That finished it for me. The Excel is an appalling venue with bad lighting, poor flooring etc. it’s literally a building that will make you ill. Simon J

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    1. I must confess it was probably the show I've felt most uncomfortable at, Simon, and one of the few where I've not been willing to 'fight' my way to a stall (e.g. Crooked Dice) for the entirety of my visit. As for the traders overcharging, well I didn't buy the Protoss Starter Set from Archon Studios, nor the Alien RPG Set from Free League Publishing - so they lost my funds & future good will, for whatever that is worth.

      I recall the Nazi SS re-enactors very well - not a great decision imho - particularly as they were right by some WW2 veteran selling his memoir..!?! I do miss the old London Olympia setting - finding stalls set up on the staircase etc. But do feel Excel provides a much easier 'all in one place' venue. The lighting is still a problem though, as is the cost of the food.

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  6. Sounds like you had a fair day rather than a brilliant one to be honest, charging over the odds for your own product would certainly put me off a company, though my youngest nearly signed up for the kickstarter on Starcraft as I recall (glad he didn't now!).

    I went to a local show yesterday and managed to just spend about £20.00 and made £217.00 from Bring and Buy sales (old Blood Bowl teams mainly that are probably now on Ebay for now tbh), but I was shocked at some of the prices myself. There was a chap "Madhouse Miniatures" I think that was selling some beautiful Daleks (of all varieties) 3D prints but at £10.00 plus per figure for 28mm, and this was apparently a special show discount price!! I'm afraid my hand stayed well out of my pocket!

    Cheers Roger.

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    1. I thought the day went very well, Roger. But it most definitely could have been better if not for a few outrageous price hikes, and too many people getting between me and some of the stalls - something that simply didn't seem to calm down even into the afternoon. As I say the likes of Archon Studio would have got more dosh out of me if they hadn't raised their prices for the show.

      If you're talking about The Madmans Workshop, then I'm pretty sure I saw their 3D printed Daleks at Warfare last year, and was going to spend a fortune until I saw his prices. In the end I was going to settle on some super tiny 28mm scale Adipose. But then stopped when he said they were a fiver each..!?! No way..!!

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    2. Yep that will be him, as I say gorgeous miniatures he had a version of the "storm Dalek" which I think is a fan built creation I saw on the net years back, but brilliant, would have loved a few of them, but they were £15.00 each and I can't warrant that. Sadly I don't think he did a lot of trade o the day, and he seemed to be leaping on anyone who glanced at his stall. I did however come back with another bag of miscasts from Actual size miniatures, for £2.00 some great bits for sci-fi scenery and much more in my price bracket 😀

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    3. I can see the appeal of 3D printing, but sometimes the cost of the product at shows is outrageous. I guess it’s the time it takes to print and the electricity that are factors.
      Traders at shows do seem to be getting greedier. Again it seems to be the cost of attending. Being honest I am not going to many shows this year. Even Colours which is a five minute drive away from me is under debate in my mind. I have a bit of a figure stash and my interest in the hobby has waned over the past few years.
      I certainly will not be buying overpriced starter sets from anyone. I think I will stick to just using the figures and rules that I have. Maybe I just yearn for a time when everything was less ‘plastic’ and fad. Possibly it was all more fun hunting down figures and building collections. Simon J

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    4. I think The Madman's Workshop lost a ton of trade at Warfare due to his outrageous prices, Roger, and as you say, I rather felt 'leapt upon' when I was looking at them. I actually expected the Adipose to be about £1-£2 each, maybe a £10 for a set of 5 or so. But a fiver was ridiculous - and I see he now sells them at £7.50 a pop!!! As I say, if he lowered his prices I think he'd sell very well indeed.

      "Actual Size Miniatures" strike me as a good old-fashioned company who certainly appear to be doing their local shows. I don't believe I've seen them in the flesh. But perhaps they'll travel down South for Warfare in the Winter - which is the next event I can attend due to Comic Con commitments.

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    5. As a prolific 3D Printer, the cost of of resin and electricity is minimal imho, Simon. I can print out close to 50-60 multi-pose miniatures with my little Mars 5 and a bottle of resin in a few days. Funnily, I am finding that STL files are now getting a bit too pricey - matching the cost of a mini. But I suppose you can print lots of them out if you so choose. I think the cost comes in how much time it takes the designer to digitally sculpt the model. But I'd much rather make my money back by spending a busy day selling lots of figures at a cheaper price, then just have a few customers pick them up at a higher price.

      I think the cost of travel, overnight accommodation & stalls is what's driving the price of regular show attendees tbh. I don't sell miniatures but self-published comic books, and this year I'm drastically cutting down on the shows I'm attending, In general, everyone in my community are complaining about low attendance and poor sales. I think its the more financially-hard up world we currently live in, and Wargaming is similarly suffering. I too miss the good old shows - which is why I will be doing Warfare this year, as it still has that feel, imho.

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